Your Agency's
Competitive Edge.
American Equity Partners is an independent marketing organization (IMO) built by agents, for agents. We know what it takes to run a successful insurance business — because we've done it. That's why everything we offer is designed to put more time in your day and more commission in your pocket.
From access to the nation's top life, final expense, and health carriers to in-house lead programs and sales training, we give independent agents and agency owners the infrastructure of a large organization — without giving up their independence.
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Everything Agents Need to Thrive
Life Insurance Products
Term, whole life, indexed universal life, and final expense products from the nation's most trusted carriers — all under one roof, with top-level contracting from day one.
Health & Supplemental
Medicare Advantage, Medicare Supplement, ACA marketplace plans, and ancillary products to expand your book of business and serve your clients more completely.
Lead Generation
Exclusive, real-time life and health insurance leads delivered directly to your pipeline. High-intent prospects ready to buy — so you can focus on what you do best.
Cloud Dialer Software
Our built-for-insurance predictive dialer maximizes your talk time, keeps your team on script, and integrates directly with your CRM and lead flow.
Agent Training & Support
Onboarding, product certification, sales scripts, and ongoing mentorship from producers who've been in the field. We invest in your growth, not just your contract.
Full Agency Bundles
Leads + dialer + contracting in one package. Everything your agency needs to hit the ground running from week one — priced to give you the best return on your investment.
An IMO That
Works as Hard as
You Do.
We built American Equity Partners because agents deserve more than a contract and a carrier list. You deserve a partner who picks up the phone, solves problems, and helps you grow.
Top Commission Levels from Day One
No waiting. No production requirements to unlock higher rates. AEP agents receive top-of-market commission levels from their very first policy submission.
50+ Carrier Appointments Available
Access to a broad portfolio of A-rated carriers for life, final expense, Medicare, and supplemental health — so you always have the right product for every client.
In-House Lead Programs
Real-time exclusive leads, direct mail, digital, and aged lead options — all available through AEP at preferred pricing for contracted agents.
Dedicated Agent Support Team
Real humans, real answers. Our agent support team is available to help with case submission, underwriting questions, contracting issues, and everything in between.
Your Next Level
Starts Here.
Whether you're a new agent looking for your first contracting home or an agency owner ready to scale, American Equity Partners has the products, leads, and support to take you there.